Pind daan has great significance amongst the followers of Hinduism in India and abroad. It is one of the most important forms of daan whereby the person performing the ritual offers homage to the deceased elders from the family. Research literature depicts that conformity to the social norms and affiliation to a specific religious group play important role in the inclination towards religious practices. The role of personality of an individual has also been found important in this regard. In this article, the researcher intends to explore the underlying psycho-social mechanisms behind the practice of the ritual. Various social, religious, and personality factors underlying the decision behind performing the pind daan ritual shall be tapped. The researcher further lays out few important questions which needs to be assessed empirically in the future